30x30 // Adidas Partners With Them Again To Launch "Dropset Gym" Truck Activation

Adidas, in collaboration with the creative agency Them Again, has launched an exciting and unique activation to mark the Dubai Fitness Challenge, unveiling the first-of-its-kind adidas Dropset Gym truck.

Designed to bring a mobile fitness experience to neighbourhoods across Dubai, this innovative activation not only celebrates adidas’ latest training range but also highlights the brand's commitment to making fitness more accessible and enjoyable for residents throughout the city.

The Dropset Gym truck, central to this campaign, will visit key locations across Dubai, offering residents a series of high-energy workouts led by top local studio coaches. This on-the-go fitness experience aims to inspire Dubai residents to embrace a more active lifestyle during the Fitness Challenge, with sessions specially crafted to deliver high-impact, results-driven workouts in an inclusive, community-focused environment.

The Dropset truck and mobile gym classes are taking adidas training straight to the streets, turning the city blue. The “mobile first” approach means we’re connecting with more people and teaming up with the biggest names in fitness during the ultimate training event of the year - Dubai Fitness Challenge.