Azha Perfumes Decoding Tiktok Trend #NostalgicSummerScents

It's no secret that the fragrance world has always been an ever-evolving landscape of creativity and innovation, where each new scent has the power to transform, inspire, and captivate the senses. With Tiktok being at the forefront of perfume labels jumping on to key trends that consumers often resonate with, this month UAE’s well-kept scent secret label, Azha Perfumes, decodes the upcoming viral fab, “#NostalgicSummerScents”.

Users share their favourite nostalgic scents that transport them back to cherished moments of sun-soaked days and carefree adventures. Recognising this trend, Azha Perfumes rounds up the best picks from its ultimate Premium Collection with a diverse range of scent profiles, from delicate florals to rich to fresh juicier blends. This fragrance collection, a personal favorite of the founders, weaves the essence of their journeys into each scent.

Deeply rooted in the rich heritage of Arabian perfumery, AZHA Perfumes was founded by the third generation of perfumer brothers, Omeir and Talha Kalsekar. named after the brightest star in ancient Egypt, Azha Perfumes crafts high-quality, culturally resonant fragrances symbolising brilliance and aspiration.

AZHA Perfumes offers an extensive range of fine fragrances with a scent for every moment. With its exquisite collection of attar, fusion fragrances, and oud, AZHA Perfumes delivers a luxurious olfactory experience. 

The collection starts from 120 AED. Shop the collection online on  azhaperfumes.com or in our stores in Dubai and Abu Dhabi in UAE, Muscat, and Sohar in Oman and in Riffa in Bahrain as well as across all Lifestyle stores in the UAE.