Festive moments have never felt so luxurious with the viral sensation Everyday Luxuries collection from Bath & Body Works, which has officially launched in stores across the region and online.
Everyday Luxuries is an iconic, viral collection where opulence meets affordability. These mists are crafted by the same master perfumers behind your favourite luxury fragrances and packaged in jewel-tone bottles that radiate elegance from fruity to floral and everything in between, there’s a mist for everyone!
Ladies in the region view scent and fragrance as part of their identity, so by bringing an elevated yet accessible product to a passionate community, Bath & Body Works as the global fragrance leader, has all the makings of a sharing and engagement campaign that celebrates customers and is anchored in luxury. The retailer is excited to meet customers where they are through a social-first campaign packed with innovative product storytelling, influencer collaborations and a TikTok effect that brings the immersive and radiant experience to life for that highly-engaged TikTok user.
As the newest addition to Bath & Body Works’ prestigious and extensive fine fragrance portfolio, Everyday Luxuries is the best way to celebrate the Eid season and beyond — to make every day and night feel like a special occasion.
As Bath & Body Works’ most viral Ramadan fragrance launch ever, Everyday Luxuries is available in 10 products priced 110 SR/100 AED each, making it an affordable luxury for many.
Shop Everyday Luxuries in Bath & Body Works stores in the Middle East and online now at Bath & Body Works website or App: UAE, KSA.
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