A recent study commissioned by General Motors Africa & Middle East reveals 80% of car buyers in the region prioritize vehicle safety and accessibility when purchasing a vehicle, with half respondents wishing to see increased availability of accessibility features added to new vehicles.
The research, conducted in the UAE, Saudi Arabia, and Egypt in collaboration with SEDRA Foundation and YouGov, sheds light on shifting trends in vehicle ownership, consumer priorities, and expectations.
Safety tops the list with 89% of respondents citing it as the most important factor in their vehicle choice. Affordability (86%) and aesthetics (83%) follow closely behind.
Notably, accessibility features such as power-adjustable seats, swivel seats, and blind-spot monitoring are gaining significant attention, especially among the elderly and people of determination.
The YouGov survey also reveals a strong interest in automotive safety education, with nearly half of respondents having already participated in safety training, and 61% being GenZ. A further 45% expressed interest in learning defensive driving techniques, hazard avoidance, and other safety measures.
Understanding the pain points of individuals with both visible and non-visible disabilities is essential. Listening sessions with people of determination are a key part of this effort, enabling GM to break down barriers and misconceptions surrounding disabilities.
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