Entrepreneurial Vision Meets Wellness Innovation: How Hortman Clinics is Transforming The UAE’s Health Landscape

Anastasiia Hortman, owner of Hortman Clinics, shares her commitment to a future where health is a lifestyle standard. Through preventative care and advanced screenings, she’s empowering individuals in the UAE to maximise their potential and longevity.

At Hortman Clinics, our mission is built around a powerful belief: that healthcare should not only be about treating illness but about elevating and enhancing our daily lives. Living well goes beyond symptom management; it means creating a lifestyle where health becomes an inherent standard, a natural part of who we are and how we approach each day.

In the UAE, where a dynamic business environment meets a society keenly invested in personal growth, this approach is especially relevant. Our newest initiative at Hortman Clinics reflects this vision by offering comprehensive preventative healthcare and performance screenings, empowering individuals to take a proactive attitude in their well-being.

When we talk about health, we’re often used to thinking reactively. If something hurts, we seek treatment. If we’re not feeling well, we go for tests. At Hortman Clinics, however, we’re working to transform this mindset. Dr. Mohsen Soofian, one of our leading physicians, captures this shift perfectly: “Preventive healthcare is not just about avoiding illness; it’s about optimising your health to improve your quality of life.”

It’s about moving from fear of illness to a place of vitality and purpose. We want to help people make empowered choices that not only affect their current health but set a trajectory for a life of sustained well-being.

Preventative health initiatives are more than just physical check-ups; they are personalised and comprehensive evaluations designed to help people of all backgrounds and professions. Whether you’re a young professional aiming to maximise mental and physical performance or a high-level executive needing better focus and energy, taking a proactive approach to wellness is a game-changer. Preventative care is about having the tools and insights to recognise potential health concerns early, create meaningful improvements, and avoid preventable conditions.

At Hortman Clinics, our screenings go beyond surface-level assessments. Our technology enables us to provide a thorough evaluation, looking deeply into areas such as cardiovascular health, endocrine balance, metabolic functions, and even nutritional requirements. We also focus on assessing physical fitness and mobility to encourage a balanced and well-rounded approach to wellness.

This isn’t a one-size-fits-all method; we create personalised roadmaps for each patient, giving them not only a snapshot of their health today but a clear plan to build on their strengths and address areas that need support. We believe that every individual has a potential that deserves to be maximised, and our job is to guide them in reaching it.

One of the aspects we emphasise in our work at Hortman Clinics is the critical difference between short-term wellness trends and sustainable health practices. With so much information (and misinformation) out there, it’s easy to get lost in the latest fad or fix.

However, by focusing on reliable, science-backed data, we create a foundation of stability that patients can rely on. A single, well-thought-out health screening can uncover meaningful insights, from identifying early-stage risks to suggesting lifestyle shifts that will support a higher quality of life.

In addition to our existing state-of-the-art technology, we’re always looking to stay on the cutting edge by bringing in new advancements. We have implemented advance genetic testing in our lab, enabling us to analyse patients’ unique genetic profiles with a high level of precision. When patients know what’s happening at the cellular level of their health, they can make decisions that might save years of vitality and reduce the risk of chronic diseases that often seem inevitable as people age.

While the benefits of preventative care can vary depending on the person, the underlying value remains the same: it’s a strategy for longevity and resilience. We live in a fast-paced world where many professionals face burnout and stress that affect their health. Performance screenings can offer ways to optimise focus, manage energy levels, and reduce stress, setting the stage for success across all areas of life.

Investing in health today is an investment in our future well-being. By choosing preventative care, people can lay a foundation that will support them as they age, helping them avoid the chronic conditions their parents may have faced.

The UAE’s growing wellness industry provides an exciting space for innovation, and for us, health isn’t merely a business—it’s a commitment to enhancing people’s lives. We envision a future where preventative care is as routine as our daily diet or exercise, and where a comprehensive health assessment becomes a regular, accepted part of life. By helping individuals achieve a higher standard of well-being, we also build a stronger, healthier society that embraces wellness as a fundamental right and priority.

As an entrepreneur, I’m proud to be part of this movement and to see Hortman Clinics take steps to set new standards in healthcare across the UAE. Health and wellness should be empowering, accessible, and rewarding. Through innovation, dedication, and a genuine commitment to making a difference, Hortman Clinics is here to make that vision a reality.