Hot New Beauty Brand // Caeli: Elevating Everyday Rituals with Mediterranean-Inspired Luxury

Caeli, a premium wellness and personal care brand inspired by the Mediterranean, is redefining luxury self-care through consciously clean, natural formulations.

Rooted in heritage and sustainability, Caeli’s products are thoughtfully crafted to deliver an unparalleled sensory experience—transporting users to moments of tranquility and rejuvenation. As part of its continued expansion, the brand launched a new personal care line in March 2025, offering an indulgent range of body and skincare essentials.

The Art of Mediterranean Rituals: Slow & Sustainable Living

Founded in 2022, Caeli draws its name from the Latin word meaning “of the sky” or “heavenly,” a reflection of the brand’s philosophy of purity, serenity, and a deep connection to nature. The brand takes inspiration from the Mediterranean’s rich landscapes, artisanal traditions, and time-honored self-care rituals, incorporating high-quality, sustainably sourced ingredients.

Caeli’s formulations use 90-97% natural ingredients, carefully balancing organic botanical extracts with lab-tested elements to ensure safety, efficacy, and longevity. The brand’s commitment to sustainability extends beyond ingredients—packaging is eco-conscious, prioritizing recyclability and minimal waste. Every product is crafted with ethical sourcing and mindful production methods, reinforcing Caeli’s mission to offer luxurious yet responsible self-care solutions.

Introducing the Caeli 2025 Personal Care Line

Launching in March 2025, Caeli’s new personal care line is designed to bring Mediterranean luxury into everyday self-care rituals. Infused with nourishing botanical ingredients such as organic olive oil, argan oil, and shea butter, the collection embodies effortless indulgence and holistic well-being.

The new range includes:

• Sakarun Body Wash – A gentle yet nourishing cleanser infused with organic olive oil and invigorating notes of peppermint, rosemary, and fresh wood.

• Kelibia Body Lotion – A deeply hydrating formula featuring organic olive oil, argan oil, and aloe vera leaf extract, with the calming essence of geranium and lavender.

• Kamari Hand Wash – A revitalizing and exfoliating cleanse enriched with organic olive oil, and soothing scents of vetiver, patchouli, and cedarwood.

• Cala Soraja Hand Cream – A luxurious blend of shea butter, olive oil, and argan oil, leaving hands silky smooth with notes of lavender, bergamot, and chamomile.

• Saidia Lip Balm – A moisturizing balm packed with organic olive oil, shea butter, and cacao seed butter for soft, hydrated lips.

Each product is named after a breathtaking Mediterranean location, reinforcing Caeli’s deep cultural and natural roots. The new personal care line is already available on website, priced between 110 to 350 AED.

For more information, visit www.wearecaeli.com