In today's fast-paced world, where every minute counts, athletes, fitness enthusiasts, and individuals seeking quicker recovery are increasingly turning to innovative solutions like cold water therapy.
KULA Recovery, an innovative brand in this field, has developed a range of advanced cold tubs aimed at transforming the recovery process. Founded by Nick Blair, a former player for the UAE National team in American football, KULA Recovery provides affordable and effective cold plunge technology that is revolutionising the recovery experience for individuals at all fitness levels.
After searching the market for a personal cold plunge, Blair found only overpriced and inefficient options - some costing over AED 35,000. Determined to find a better way, he reached out to suppliers in China and the UAE, eventually designing a cost-effective cold plunge that also performs well in the extreme heat of the Middle East.
KULA Recovery is leading the way in catering to the hospitality and wellness industries, creating bespoke solutions for hotels, gyms, and wellness centers. Nick Blair, Founder of KULA Recovery, says: “Whatever the size requirement, we can accommodate. We make all of our tubs from scratch in our warehouse in Ajman. Some hotels have asked us to make extra-large ice baths to accommodate four guests at once, and others prefer to keep things small with a solo plunge.”
Operating in the Middle East means overcoming unique challenges, such as the extreme heat and a preference for outdoor installations. Blair adds: “Whilst other suppliers will cut corners with cheaper chilling machines, we have tested our chillers outdoors in the height of Dubai summer. Not only do they cool the water very quickly, but we have also developed the region’s only chiller capable of making the cold plunge zero degrees with floating ice.”
Cold water immersion is long valued for its recovery benefits and the ability to improve mental and physical resilience. Nick Blair explains: “Cold exposure forces the body into a stress response, teaching us to control our reactions under pressure. Ice baths are tough! If I can conquer 3°C water at 6 a.m., I can accomplish anything that day. It’s a great way to start the morning and feel like a warrior ready to take on the day. On top of that, ice baths help release high levels of endorphins, which boost mood and reduce inflammation.”
KULA Recovery has optimised this ancient wellness practice through its innovative cold tubs, with products like the Barrel Plunge Pro Ice Bath with the KULA ‘Super Chiller’ offering customisable water temperatures from 0°C to 42°C. These durable and efficient cold tubs cater to a wide range of recovery needs, making them perfect for both professional athletes and those incorporating wellness into their everyday routines.
// What sets KULA Recovery cold tubs apart from others?
The Super chiller - This game-changing device is the secret ingredient behind the mind-blowing cold of KULA's cold plunges. The Super chiller can cool the water to an impressive 0°C (32°F), creating floating ice – a first for the Middle East. The KULA app for temperature control ensures that users can enjoy the benefits of cold water therapy without the hassle of manually adding ice.
Particle Filtration and Ozone Cleaning - Cleanliness is a top priority at KULA Recovery. The Super chiller is equipped with a fine particulate filter and an Ozone water treatment system. These features work together to keep the water clean and free from impurities.
Versatility - The Super chiller not only chills the water but can also heat it up to a toasty 42°C (107.6°F). This dual functionality allows users to switch between cold plunges and warm soaks, providing a comprehensive wellness experience.
Blair envisions a future where ice baths are as common as saunas in gyms and hotels:“We predict that by 2030, the majority of gym chains and hotels will offer ice baths as a service to their clients. Wellness is becoming a key deciding factor for travelers, and hotels need to stay ahead of this trend to remain competitive.”
KULA Recovery’s cold tubs are now trusted by an impressive list of clients, including leading gyms, wellness centers, and spas.
These include the Warehouse Gym, Wellfit Gyms, Gymnation, and J Club at Jumeirah Beach Hotel, as well as FISIO Clinics, 1847 Men’s Salons, Erth Abu Dhabi, Afrofit in Kenya, TrainSF, and The One Spa. These partnerships reinforce KULA Recovery’s position as a leader in recovery technology, both across the Middle East and internationally.
KULA Recovery has recently achieved a significant milestone by becoming the number one best-selling ice bath on Amazon UAE. In addition, the company manufactures bespoke, customised ice baths in Ajman, UAE, offering the ability to create tubs in any size or shape to meet specific client requirements. Whether for hotel gyms, villas, or other fitness centers, KULA can accommodate any available space. KULA is also the official ice bath supplier for several major events, including the Spinneys Dubai 92 Cycle Race and the Dubai CrossFit Championships, as well as many other prominent fitness events across the city.
Headquartered in Dubai, KULA Recovery continues to invite wellness seekers to explore its range of innovative ice baths and accessories, and take charge of their recovery journeys.
The prices of KULA’s cold tubs start from AED 2,799. For more information, visit kularecovery.com and follow @Kularecovery on Instagram to keep up to date with the brand’s latest news.
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