Meet New Homegrown Clean Beauty Brand Elyza Beauty

Homegrown clean beauty brand Elyza Beauty marks its official launch with its first product Sky Lash Mascara.

Founded by devoted mother of two, Rula Ayasrah, enters the beauty market with its plant-based high performance mascara, designed to give women fuller, lifted lashes without compromising on health and the environment. 

After years in the corporate world working in Human Resources, Rula’s life changed when she became a mother. Noticing her young girl's love for beauty as they grew, Rula began searching for products that she felt comfortable allowing her daughters to use. After carefully researching and understanding the effects of the toxins in many commercial makeup products, she struggled to find a truly clean option on the market. 

This began her journey with Elyza Beauty, as she set out to develop make up products with a commitment to only using clean ingredients without compromising on performance. After two years of testing samples, and working on formulations The Sky Lash Mascara was born. Designed to volumize, thicken, and lift lashes with a lightweight feel. Made with Vitamin A and C, Rice wax, Carnauba wax, and Sunflower Seed wax. The alcohol- free formula made with clean plant- based ingredients prioritises natural nourishment promoting healthier and fuller lashes over time. Unlike the harmful silicones, parabens and synthetic waxes commonly used in beauty products, which can lead to long- term damaging effects, of not only the lashes but overall health.

Sustainability is at the root of Elyza Beauty, shaping how ingredients are sourced through ethical production aiming to minimise environmental impact. Curating biodegradable packaging with efforts to reduce waste, while synonymously using socially- conscious practices. Rula Ayasrah believes ‘luxury and sustainability can coexist, though offering high-performance products whilst protecting the planet’. Encouraging consumers to advocate for their health, through substituting staple products with the new wave that is a safe, conscious makeup regime. 

Named after founder Rula’s eldest daughter, Elyza Beauty was inspired by a desire to raise the bar for clean beauty. Designed for women of all ages, the brand is committed to high-performance, non-toxic formulations that are vegan and cruelty-free, ensuring a safer and more conscious future for beauty.

For more information and to try Elyza yourself visit  The Elyza Beauty Website.