Another of our favourite athleisure sports brands New Balance, continues to expand in the region, with the latest opening in Abu Dhabi at The Galleria Al Maryah Island.
With three stores now in the region, the new store incorporates New Balance’s very own Uncommon Common Concept (UCC) which has previously been seen at other store locations such as Yas Mall and Dubai Hills Mall. The format prioritizes consumer experience, by providing a visual storytelling experience that highlights the makers and origins of each product while underlining New Balance at the intersection of sports and culture. It is designed around central seating gestures, encouraging customers to convene, draw inspiration and find their authentic style.
New Balance has experienced remarkable success thus far within the MENA region with over 20 stores now open across several countries. The brand looks to continue its growth whilst bringing together communities and fans alike through a shared passion for running, comfort, and fashion.
Comments