In celebration of the Barbie brand’s 66th birthday on March 9 and Mattel’s 80th anniversary, POP MART is launching the Barbie Style Icon Series Figures, POP MART’s first-ever Barbie blind box series.
This collection features ten iconic figures, including the secret edition 1995 Happy Birthday Barbie. Each figure represents Barbie’s evolution as a global icon of female empowerment, showcasing her journey from 1959 to today and inspiring women to embrace their individuality, confidence, and limitless potential.
Timed with International Women’s Day on March 8, this collaboration celebrates not only the brand’s legacy but also empowerment of women around the world. Through this release, POP MART further strengthens its commitment to premium global IP partnerships, offering a meaningful collectible that aligns with the spirit of women’s empowerment.
The series brings Barbie’s most iconic looks from 1959 to 2025, showcasing a timeless evolution of beauty, empowerment, and self-expression:
l 1959 Barbie – The pioneering and empowering symbol of freedom and individuality.
l 1962 Silken Flame Barbie – Bold, confident, and elegant.
l 1975 Skier Barbie – Adventurous and empowered.
l 1985 Day-to-Night Barbie – A symbol of balance and adaptability.
l 1992 Totally Hair Barbie – Bold, unapologetically free-spirited self-expression.
l 1995 Happy Birthday Barbie – Secret edition celebrating the 66th birthday.
l 1996 Jewel Hair Mermaid Barbie – Elegance, creativity, and boundless imagination.
l 2001 Jam ‘n’ Glam Barbie – Empowered and confident in the spotlight.
l 2018 Ballet Wishes Barbie – Graceful, artistic, and strong.
l 2022 Barbie Extra – Bold and unapologetically expressive fashion.
For more information visit www.popmart.com
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