This Ramadan, Sephora Middle East is taking its beauty experience on the road with the Sephora Majlis on Wheels, making stops at iconic locations across Dubai - Curated Playlist, Rascals Deli and Ijaza Cafetaria.
Designed to celebrate the spirit of sharing, self-care, and community, the Sephora Majlis on Wheels offers immersive and shareable beauty experiences to make this season even more memorable. From personalized beauty touchpoints to exciting games and giveaways, the truck brings the joy of beauty, creativity, and connection to visitors at every stop.
// Visitors can enjoy a range of interactive beauty experiences, including:
Henna Art – Intricate, elegant designs celebrating cultural beauty traditions
Spin-the-Wheel – Fun challenges with exclusive beauty prizes to be won
Live Customization Stations – Create personalized bag charms and claw clipson the spot
Hair Braiding – Stylish and intricate braiding for the perfect Ramadan look
Photo Opportunities Inside the Truck – A beautifully curated space to capture and share moments + Polaroids to take home as keepsake
Games Zone – Traditional favorites like Jenga, Backgammon, and Jackaroo for a fun-filled experience
// Sephora Majlis on Wheels Locations & Special Activations
📍 Spot 1: 7th – 9th March | The Curated Playlist
· Time: 8:30pm – 2:00am
Curated Experiences: A music-meets-beauty experience, blending self-expression & creativity
📍 Spot 2: 10th – 16th March | Rascals Deli
Time: 8:30pm to 1:30am
Curated Experiences: Customized cup sleeves, cookies, and donut boxesshaped like an eyeshadow palette—a visual treat! + + mini Sephora beauty products (like lip balms)
📍 Spot 3: 21st – 22nd March | Ijaza Cafetaria
Timing: 8:30 pm to 1:00 am
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