SKIMS Up Your Life

By Irene Feeney Steele

Few brands these days can cause virality on apps such as TikTok or break the Internet or sell out in minutes after launching a new drop plus thrive during the pandemic. But inclusive shapewear brand Skims – the brainchild of Kim Kardashian can do no wrong it seems and is certainly hot property at the moment. Whether you like them or not, it’s fair to say, the Kardashian’s are shrewd business women, they know what sells and they are very good at it. After launching in 2019, Skims is now a USD billion-dollar business and shows no signs of stopping. Celebrity brands can often be hit-or-miss but I have yet to find a scathing review about the products. In fact, I recently made my first Skims purchase (I totally blame TikTok for this) and saw myself adding-to-cart the infamous black loungewear maxi dress (which is always sold out!) that makes lounging at home seem somewhat more…luxurious. It snatches you in at the right places to almost give you that Kim Kardashian silhouette, the ribbed material is soft like butter, I don’t have to wear a bra with it and it makes me want to celebrate my body. To add, I’ve also styled it up to wear both casually and for a night out. It’s like the maxi dress that keeps on giving.

Skims is made up of everything from the perfect cropped tee and cosy loungewear to comfy undies and flattering body-suits in a range of nine simple skin-colour neutrals and nudes plus additional fun hues. The brand is liked by both straight-sized and plus sized communities and often, much of the stock is sold out with people eagerly waiting for re-stocks. Probably the most talked about collection is the Fit’s Everybody line due to it’s innovative construction. The sizing with this collection in particular can be quite deceiving as the products are designed to stretch – up to twice their size – allowing flexibility in the fit and creating a flattering, form-fitting look that looks good as base layers or on their own. Quality is another key feature when it comes to Skims. The products are so well designed; they retain their elasticity and colour.

So what are the Skims must-buys? What are people buying and which items do you need? Here are my top Skims purchases and the trending items, which keep selling out:

Skims Soft Lounge Long Slip Dress

I can’t remember the last time a dress has caused quite a frenzy. Said dress has currently garnered over 110 million views on TikTok and has tallied up an impressive 46,000-person waitlist with several sold-out drops. It comes in an array of neutral and bright colours and has an ability to create and flatter curves on all body-shapes and sizes. The soft, stretchy material hugs the body in all the right places and although it’s a maxi-dress (the hem is lengthy), it can be easily hoisted up to create a midi and carefully styled as a casual or dressy dress. Top tip for this one – size up unless you love an extreme body-con look.

Skims Fits Everybody Square Bodysuit

I would say a good bodysuit is a staple these days in a wardrobe. The reviews about this bodysuit have exceeded my expectations and it is now next on my wish list to purchase. It is anchored by a double-layered fabric that is supportive, yet still incredibly soft and breathable, enhancing a toned and smooth body. The snap closure is cleverly designed making it easy to take on and off plus a square neckline is also very on-trend right now.

Skims Fits Everybody Triangle Bralette

News alert – bras have become even more comfortable! This underwire - FREE bralette is lightweight, is an everyday piece and can be styled with everything from a plain tee to a silk shirt. It is made from a two-ply stretch fabric that doesn’t cut into the skin and is lined with the label’s innovative power mesh for additional support. Additionally, it has fully adjustable shoulder straps that make lifting easy – all without an uncomfortable underwire.

Skims Fits Everybody Full Brief

When it comes to underwear, the desire to find the ultimate in comfort gets stronger as you get older. Say hello to the Fits Everybody brief featuring raw-cut edges along the leg openings that prevent pinching and digging into the skin for a comfortable feel, while the waistband sits above the natural waistline giving additional support around the stomach and helps seamlessly secure the garment to the body. The full-back of the brief offers tonnes of support, yet is completely seamless so it doesn’t show through anything you wear.

Skims Fits Everybody Dipped Front Thong

This 90’s inspired thong with a dipped front and flattering high-cut is known for its buttery-soft and extremely breathable fabric. Because of the high-cut, it feels secure on the hips and has a subtle, seductive appeal making it a best-seller.

Skims Sculpting Short Mid-Thigh

One of Kim Kardashian’s favourite go-to pieces - the sculpting short - is designed as supportive shapewear to be worn under clothes or alone. Not only does the product give support and an hourglass silhouette, but the anti-chaffing feature is genius. Cycling shorts are a huge trend these days so this piece is definitely a win-win.

Skims Sculpting Bodysuit

Probably the ultimate in the shapewear collection, the sculpting bodysuit with skin-matching hue can do it all. It’s known to cinch you in, comfortable to wear all day as never feels too constricting, sculpts your core, lifts your bum and supports your bust.

Skims Cosy Knit Bouclé Robe

I appreciate we live in the desert, but trust me, there’s no better feeling than being wrapped up in the comfiest attire with the a/c on and enjoying a cosy day at home on the sofa watching Netflix. The Skims knit robe (along with the entire cosy knit collection) is made of a soft and breathable bouclé thread and is the perfect accessory for lounging around the house. The robe has a super luxe-feeling and from the many reviews online – it feels like one big warm hug when wearing it.

You can buy online here - Shop Luxury Fashion Brands for Women Online | Ounass UAE