& Other Stories is excited to unveil its Spring Fashion 2025 campaign, a creative collaboration with the acclaimed artist, photographer, and filmmaker Petra Collins, solidifying the brand’s commitment to merging fashion with creativity.
Renowned for her dreamlike, evocative style that explores the complexities of contemporary femininity, Collins brings her artistic vision to the campaign, celebrating themes of sisterhood, self-expression, and the transformative power of spring. Taking on multiple roles as photographer, art director, and model, Collins is joined by Adwoa Aboah, the model, actress, and mental health advocate whose fearless and free-spirited persona perfectly embodies the mood of the spring collection.
“Sisterhood is a central theme in this campaign and a constant presence in my work,” says Petra Collins, describing her vision for the campaign. “To me, sisterhood goes beyond traditional bonds — it can be found in a friend, or a peer. I sought to blur those lines with this campaign, capturing a shared energy where identities blend and evolve. Ultimately, I want women to relate to the themes in my work and feel empowered to be creative and make their own work.”
The Spring 2025 collection embraces a sensual and decorative mood, infused with a cool, romantic, and glamorous bohemian attitude. It redefines effortless femininity by blending sheer fabrics, fluid silhouettes, and rich textures that evoke luxurious ease.
At the heart of the collection is a selection of stand-out dresses, including a dazzling pearl-embellished minidress with intricate perforations, a maxi dress featuring a vintage-inspired floral print, a pink midi dress adorned with delicate 3D flower appliqués, and an off-white tiered lace maxi dress with a flowing silhouette that exudes effortless bohemian elegance. Fluid elements enhance the collection’s contemporary sensuality through nightwear-inspired striped separates in a silky, body-gliding fabric. A coordinating blazer and trousers set in lavish floral brocade strikes the perfect balance between softness and structure.
The collection also includes elevated everyday pieces that effortlessly transition from day to night. Highlights feature classic and versatile trench coats, cropped suede jackets (available with or without Western-inspired fringe), and a tailored pinstriped bomber jacket paired with high-rise belted trousers. Additionally, the lineup is enhanced by refined denim separates, voluminous blouses with ruffles, and a dusty pink tie-neck blouse with billowy sleeves. Other notable items include a peasant blouse adorned with intricate broderie anglaise detailing, draped and twisted jersey tops, and fine-knit tops.
The Spring 2025 collection is now available in the UAE, Kuwait, and Qatar & at www.stories.com
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