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Starting my entrepreneurial journey at 21


Starting my entrepreneurial journey at 21

Let me take you on a journey that started with a simple university project and ended up becoming my thriving entrepreneurial adventure and one of my greatest passions and life achievements - even though I’m still under the age of 30! 


Picture this: A 21-year-old me, buried under textbooks in Melbourne, Australia, juggling full-time studies and part-time work. Amidst the chaos, I stumbled upon a passion project that changed my life forever.


It all began innocently enough. As a university assignment, I created a mock business, dipping my toes into the world of entrepreneurship. I was tired of all the lace in the lingerie industry and wanted pieces that actually felt comfortable and I could wear on an everyday basis. Little did I know, this 'project' would ignite a fire within me. I completely fell in love with the process of building a business even if it was a mockup business. The process of speaking with suppliers, scouting for fabrics, and envisioning a product that would bring me and others everyday comfort. 


The project snowballed very quickly into the idea of creating an actual business and I took the plunge and turned my university project into a real-life business. With nothing but my own savings and a relentless drive, I decided to register my business, create a website and start selling to the world! 


One thing I've learned on this rollercoaster ride is the power of self-learning. From building a website to mastering Instagram marketing, I dived headfirst into the world of digital entrepreneurship. I remember the pinch me moment so clearly when I was standing at my first ever photoshoot which I had organised and put together end to end. I had some friends of mine who had recently started their own photography and videography business host the shoot at their studio with my friends posing as models. It was wild, with stock lying everywhere, models in lingerie left right and centre with pizza boxes to get us through the day. The content was stunning and is what made my website launch so successful. I remember standing there and thinking wow this is all happening because of me and my vision! I was really proud of myself. 


Since 2017 I have launched bikinis, loungewear and activewear with repeat customers, some of which own everything I have ever launched! It hasn’t been easy, there are weeks where orders are crazy and I worry if I have the bandwidth to handle and others I have no orders at all. What works in marketing one month may completely differ the next with the every changing algorithm and purchasing behaviour constantly changing.


I’d like to share with you three invaluable tips I’ve learnt on my entrepreneurial journey:


  • Do your research: Don’t rush, please take your time in researching. This may be speaking to suppliers, finding venues or perfecting your product or service. Take your time, soak in knowledge from every source possible, and don't rush into decisions. Trust me; it's better to tread carefully than to stumble hastily. Take advantage of the people around you. Maybe you can speak with your parents, friends, fellow small business owners. Whoever it may be, you will be surprised how much advice and knowledge people will share with you!


  • Don’t care what people will think: Don't let the fear of judgement hold you back. If you're passionate about something, dive in headfirst and fearlessly pursue your dreams. The joy of chasing your passion far outweighs the fear of failure. 


  • Stay in Your Lane: Comparison truly is the thief of joy. Each entrepreneurial journey is unique, shaped by individual circumstances and experiences. Focus on your path, celebrate your wins, and remember, your journey is yours and yours alone.


As I reflect on my journey, I can't help but feel immense gratitude for the lessons learned, the friendships forged, and the sheer joy of building something from scratch. Being an independent female business owner isn't just a title - it's a badge of honour, a testament to resilience and determination.


So here's to all the bold, brilliant women out there—young or young at heart—navigating their entrepreneurial journeys. Embrace the challenges, celebrate the victories, and never forget the incredible power you hold within. The world is yours for the taking, one fearless step at a time.

Cheers to chasing dreams and making them a reality!


By Allana Sjo

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