Want to stay ahead of the curve and ensure your makeup bag is prepped and stocked for all the trends set to dominate in 2025?
Look no further, as Franchesca Villar, Beauty Editor at Cosmetify, has shared her expert insight into what looks we’ll be seeing everywhere next year:
“Get ready for bold and expressive makeup choices that make a statement while still honouring personal style and the ever-popular ‘clean girl’ aesthetic.
“Daring colours will be balanced by a fresh natural glow. It’s all about elevating individuality with a modern and polished touch.”
1. Futuristic metallics
“Silver and metallic accents are set to have a huge comeback in 2025. The iconic 90s trend is having a revival for all the right reasons, with search interest increasing by 183% in the past month alone.
“Metallics can be seamlessly integrated into makeup looks through liquid silver eyeshadow, shimmery pigments, and metallic eyeliners. Whether opting for a bold, statement look or more subtle, everyday wear, these products will add captivating elements to any style.
“Liquid or cream products are recommended for achieving a more luxe and pigmented finish.”
2. Colourful accents and graphic liners
“Vibrant and bold accents around the eyes are becoming increasingly popular as people become more bold and playful with their makeup.
“This will come in the form of unexpected placements like the lower lash line or as an accent on the inner corner. Graphic liners are the go-to product to achieve these looks as we move beyond a simple cat-eye.
“Bold shapes, double lines, floating creases, and negative space designs are going to become a popular way of adding a creative flair to eye looks.
3. Skinimalism 2.0
“Thought minimalist makeup was finally being dethroned? Think again. The ‘less is more’ approach will continue in 2025, but with a twist.
“Skincare and makeup products are blending together more so than ever before with hybrid products, from skin tints with SPF to blushes and lip products with skincare benefits. These combinations help give your skin a more natural ‘glow from within’ look.
“Lightweight foundations, skin tints, or even no foundation at all will be key to achieving this look, focusing instead on highlighting and sculpting natural contours.
4. Lollipop pouts
“Rhode founder and chronic trendsetter Hailey Bieber has sparked renewed interest in ultra-glossy and hydrated lips, which is likely to continue in 2025.
“Coined ‘lollipop pouts’ off the back of New York Fashion Week, the juicy lip trend is effortlessly easy to replicate at home. From vibrant magentas to glossy berry tones, the aim is to create a ‘post-lollipop’ appearance.
“Lip tints and stains are a great way to achieve the base colour of the look with a hydrating gloss applied on top.”
5. Coloured mascara renaissance
“It’s not just silver eyeshadow that’s slowly making a comeback, as coloured mascara has been on the rise after dominating runways and red carpets this year.
“Vibrant hues like cobalt blue, emerald green, and burgundy are a fun way to add detail to any eye look and compliment a range of eye colours to help make them pop. Instead of subtle, natural looking shades like black or brown, these colours can be added to bold, statement looks or more natural, minimal makeup.
“Simply apply a coat of your chosen colour to the upper and lower lashes, pairing with a neutral eyeshadow and pinky, peachy-nude lip to make the eyes stand out.”
// Franchesca Villar, Beauty Editor at Cosmetify,
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