The Iconic Puma Speedcat is Back

Originally crafted for the high-speed world of Formula 1 racing in 1998, The PUMA Speedcat shoes are back. The reintroduction of the beloved model celebrates the brand’s heritage while embracing innovation and style.

The Speedcat is much more than just a shoe; it celebrates PUMA’s commitment to connecting with the local cultures, and female empowerment in the UAE. The campaign puts a modern lens on female participation in motorsports, a traditionally male-dominated arena, challenging gender roles and stereotypes. The campaign video was shot in the heart of Dubai reimagining the portrayal of women in powerful and dynamic roles.

The PUMA Speedcat will be available at select retailers across the UAE, including PUMA’s flagship stores in Dubai. Additional colorways and limited editions are set to be released later this year.