#WorthTheHype - Victoria Beckham Beauty

It’s taken me a fair while to jump on the Victoria Beckham Beauty bandwagon, but now I’m on it, I’m showing no signs of jumping off anytime soon. The love affair began with the ever-popular Satin Kajal eye liners that went viral circa Q4 2023 and continue to be a firm favourite of beauty aficionados globally. 

Not just ‘another celebrity brand’, VB Beauty has earned its well-deserved stripes in the beauty hall of fame and has stood the test of time from the initial hype it brought with it upon launching in 2019. Inspired initially by Posh Spice’s iconic smoky eye, the brand has gone on to reach cult status, further launching a range of luxurious lip products and more recently, fine fragrance. 

It’s premium, it’s spenny, but it’s oh so worth it! Let’s firstly discuss the packaging – chic, sleek and aesthetically pleasing enough to keep poised on your dressing table, each item also comes with a little dust bag no less, that can be repurposed for trips away, to keep your trinkets safe or just general storage – it basically justifies the price tag, if you ever needed a reason!  

Whilst developing her beauty line, Victoria very much filled the gap when it came to key products that were missing from her own beauty arsenal. Formulating a carefully edited curation of products that not only looked pretty, but were both high performance and easy to use, VB’s pieces tick all the boxes. Whether you’re a simple grab-and-go kind of makeup girl, or you prefer a fuller, more dramatic look, VB’s products work for everyone and are so buildable, you can go from day to night in a simple stroke of a brush. 

Some of our Make Up MVPs:

The Lip Definer

A firm mainstay in many makeup bags around the world, this luxe lip pencil has such a smooth pigment and creates perfectly contoured lips. It shows up on a dry or glossy lip, does not tug and stands the test of time, being fully waterproof. Easily blendable, it enhances without overshadowing your actual lipstick, thanks to potent peptides too which help to minimize the appearance of fine lines and wrinkles.

The Satin Kajal Liner

Just wow. Probably my favourite product in the VB Beauty line, this soft kohl delivers an impactful colour that blends and glides on effortlessly to create the easiest smoky eye ever. Formulated with clean ingredients that help to relax the eye, including chamomile extract and vitamin E, I’ve never used such a smudge-proof, waterproof product that lasts all day, and well into the night. I wear copper, but the liner comes in over ten shades so you’ll no doubt find a colour that works for you. It’s lightweight, and so soft to apply around the eye, with no pesky, sharp edges. A little bit goes a long way too – which helps with cost per wear! On the opposite side of the pencil is a pointed blender brush if you want to smudge or create a cat’s eye look – the options are endless and if you have a few different colourways of this piece of kit, you can have fun experimenting and creating the perfect smokey eye for you. 

The Cell Rejuvenating Priming Moisturiser 

Formulated alongside the skincare messiah, Augustinus Bader, this powerhouse product brings out all the big guns! Working to enhance the skin’s natural radiance, this is your picture-perfect lightweight primer to pop on before applying your foundation, or simply wear alone for the most radiant, restored skin. Offering a golden glow, this restoring moisturizer is backed by scientific research and technology to revitalize even the driest, dullest skin. Its silky texture not only smooths and firms, but it also delivers pure luminosity and intense hydration. We’re hooked!

All in all, if you are looking for makeup that is dependable, beautiful, a little bit boujee - and does what it says on the tin, you’d be hard pushed to beat VB Beauty. Is it worth the hype? Hell, yeah!